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Commuter newspaper
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Commuter newspaper : ウィキペディア英語版
Commuter newspaper

A commuter newspaper is a class of newspapers that are often free daily newspapers and "part of a lifestyle of commuting into work.. They represent a 'fast read' for those with busy lifestyles, and tend to be rack-selected take-ones."〔(【引用サイトリンク】publisher=Echo Media )
The first commuter newspapers included Vancouver's ''Georgia Strait'', the ''Montreal Mirror'', and New York City's ''The Village Voice''.
In keeping with the newspaper's intention to provide brief and direct accounts of the day's news, the paper's writing is more simplistic, intended to give readers the facts and news they desire succinctly. Accordingly, there are fewer sections in ''Metro'' than a traditional paper, and each section is much thinner. Instead of relying on subscriptions these papers are usually supported by advertising revenue.〔
== History ==

Metro International was founded in Sweden in 1995. The idea behind the commuter paper was "news for free, at the right place and the right time. A free daily newspaper distributed in high-traffic commuter zones and public transport networks."〔http://www.metromediakit.ca/page.do?pid=42&sid=1〕 In 1997 Metro introduced a Prague edition of the paper two years later, and by 2008 published 58 editions in 19 countries and 15 languages, and was based in Stockholm.〔 Ottawa's ''RushHour'', for instance, was introduced in 2006 and is available at 120 distribution points throughout the Canadian city, at points where commuters board public transit vehicles for the daily trip home.〔 ''Metro'' is likewise available within subways stations and bus terminals as well as at secondary distribution points such as grocery stores, coffee shops and business towers, as well as in boxes on the street.〔http://www.metromediakit.ca/page.do?pid=44&sid=1&parent=44〕
Though seemingly fresh, the idea of free distribution has been used for decades (often to culturally-oriented weeklies such as Vancouver's ''Georgia Strait'', Montreal's ''Mirror'' and New York City's ''The Village Voice'') this thinking actually harkens back to the news hawkers of the nineteenth century.〔 ''Metro'' and its cohorts continue to have promoters situated outside subway stations and bus terminals worldwide handing out copies of the paper, and/or its off-shoot Metro ''Play'', just as was common centuries ago. Commuter papers are what paperback novels were to the railway era - to be read and left for the next person. These papers are not artifacts that one wants to hold on to, or cut articles out of. Young readers do not interact with newspapers in the same way that previous generations did, and continue to do. “''Metro'' is the new face of old media”, the paper's site accordingly claims a reader to have tweeted.〔http://www.metromediakit.ca/user_content/MediaKitImages/1%29MetroCanada-NADbank2010-FINAL1.pdf〕 Though apt, this statement is also largely ironic. While the commuter paper clearly does revert to some old-fashioned practices, as listed above, it also incorporates the very modern devices of cell phones and iPads with apps tailored to each medium. The take-one is further described in the 'media-kit' section of its website as “a newspaper/magazine hybrid. ''Metro'' is the voice of media-savvy urban readers who have little interest in classic newspaper content and delivery. What's important to them: snappy, to-the-point news and information delivered with wit and style. And that's the foundation on which we have built our success. Short stories. Unique content. Often-edgy editorial concepts. Sophisticated design.”〔
''Metro's'' first Canadian offshoot was launched in Toronto, Canada in 2000 and since the brand has opened branches in Montreal, Ottawa, Calgary, Vancouver, Halifax, London and Winnipeg, Canada.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Commuter newspaper」の詳細全文を読む



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